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Assessment Description The purpose of this assignment is to compare how organiza

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Assessment Description
purpose of this assignment is to compare how organizations communicate
through social channels and use social media to gain competitive
Part 1 – Media Channel Comparison
your field of study, select three well-known business organizations
that utilize social media channels to communicate with customers.
Microsoft Excel, create a spreadsheet that summarizes the following
information. When creating the chart, include a title and proper labels
on rows and columns to ensure that readers can understand the
information being presented.
Name of organizations being compared.
Social channels used by each organization.
Target market that the organization is trying to reach through each social channel.
Frequency of social channel communication with customers.
Differentiating factors each organization uses to make itself stand out from the competition.
Specific strategies each organization employs to achieve competitive advantage through their communications.
Part 2 – Social Media and Product Promotions
your table, merge cells to create a large cell. In this area, write a
summary (250 words minimum) of the following topics based upon your
which company communicates more effectively through social media
channels and justify your selection by providing specific examples to
support your opinion.
Explain which company is more likely to have a
competitive advantage based solely on its social media campaign and
justify your selection by providing specific examples to support your
How can the organizations improve their presence in social media?
Document resources.
General Requirements
the Microsoft Excel file only. Do not submit any other file format,
such as an Adobe PDF file, or you will not earn full credit.
APA style is not required for the body of this assignment, solid
academic writing is expected, and documentation of sources should be
presented using APA formatting guidelines, which can be found in the APA
Style Guide, located in the Student Success Center.
assignment uses a rubric. Please review the rubric prior to beginning
the assignment to become familiar with the expectations for successful
You are not required to submit this assignment to LopesWrite.

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