Strategy Section 4: Innovative and Strategic Marketing Efforts :Marriott is the
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Strategy Section 4: Innovative and Strategic Marketing Efforts :Marriott is the company I chose.
An innovative company needs an innovative way to get the word out. Come up with some innovative marketing efforts and how they are connected to your overall marketing strategy.
Students will be assessed on:
Thoroughness of section: Do the efforts align with the overall strategy; why have the efforts been chosen? What are the efforts; are they innovative? Who are they targeted at specifically? (55 points)
Spelling/Grammar: Should be error free. (7.5 points)
Total points: 62.5