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For this assignment; to research and collect samples three samples of mission st

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For this assignment;
research and collect samples three samples of mission statement and vision of and
provide a summary of how you feel these can become elements of a strategy for
companies to gain competitive advantage
paper should be in three distinct sections noting the identified company in
each respective part. You will provide an example of the mission statement and
vision statement for each company. Then you will examine the mission and vision statement
a sit relates to strategic planning for the organization and how it results in
a competitive advantage
Length: 4 pages, not including
a cover page and reference page.
References: Include at least 5 (at least 2 from a library that you have located) scholarly resources
paper should demonstrate thoughtful consideration of the ideas and concepts
presented in the course and provide insight directly into this topic
a. David. F.R. David. F.R. & David, M.E. (2016)
Benefits, characteristics, components and example of a customer-oriented mission
b. Desmidt. S. (2016) The relevance of mission
statement; Analyzing the antecedents of perceived message quality and its
relationship to employee
c. Kirkpatrick. S.A (2017) Towards a grounded theory;
A qualitative study of Vision statement. Journal of management policy and practice
d. Kirkpatrick. S.A. (2017) Understanding the role
of vision, mission, and values in the HPT model performance improvement 56(3),

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