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Task: Summative Assessment 1: (3000-word Report) Students are required to analyz

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Task: Summative Assessment 1: (3000-word Report) Students are required to analyze the organization in the Case Study (Airline Startup / AirAustralsia) provided on Page 7 – 8 of this document and apply a range of Consultancy Management tools and techniques. It is suggested that students may apply two or more of the following tools and techniques:
•The Balanced Scorecard
•Benchmarking
•Core competencies
•McKinsey 9 box matrix
•Problem-based learning
•The BCG matrix
•Environmental audit /PEST
Students are expected to use a number of techniques, perhaps including perceptual mapping, critical thinking, and environmental audit, and opportunity qualification where applicable taking into consideration the 3000 words limitation, to develop various analyses and demonstrate proficiency with solution development.
General Guidance
Your assignment should be word typed processed (handwritten assignments are not accepted), using Times New Roman size 12 font, double spaced, with numbered pages and your student number printed as a footer on every page.
The word limits stated for this assignment excludes the reference list at the end of the assignment but include all text in the main body of the assignment (including direct quotations, in-text citations, footnotes, tables, diagrams, and graphs).
Please be aware that exceeding the word count limit will affect the academic judgment of the piece of work and may result in the award of a lower mark.
Appendices are not considered a supplement thus will not be assessed as part of the content of the assignment. As such, they will not contribute to the grade awarded, however it may be appropriate to use an Appendices section for any material which is a useful reference for the reader.
Please note that appendices are not included in the word count.
The majority of references should come from secondary sources (e.g., journal articles, conference papers, statistics, or company reports, etc.). Although you can also utilize area-specific textbooks.
You must ensure that you use the Harvard style of referencing.
Please indicate the word count length at the end of your assignment.

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