skip to Main Content

Step 1: Place your order

Fill in the order form and provide all details of your assignment.

Step 2: Proceed with the payment

Choose the payment system that suits you most.

Step 3: Receive the final file

Once your paper is ready, we will email it to you.

Take a product that you are familiar with, and map it through the buyer behavior

Take a product that you are familiar with, and map it through the buyer behavior process (e.g. buying a bike, skis, golf clubs, mobile phone, headphones). How linear is the process as you imagine yourself going thru each stage? What could happen at each stage that might force you to go back to a previous one? Where would you obtain contradictory evidence?
If you were a marketer of your product, how would you reduce cognitive dissonance (these disconfirming factors that slow down the purchase cycle)?
The information on this paper us based on :
Understanding Buyer BehaviorBuyer Behavior ProcessBrand and Product ManagementGBUS 322Chapter 5
Objectives• Understand the overall buyer behavior process• Know how companies can use the buyer behavior process to help market to consumers• Recognize the variations that could occur in the buyer behavior process
Need recognition: consumer recognizes that he/she has a need information search: consumer searches for information evaluation of alternatives: consumer looks at the different available and viable options, then weighs the upsides and downsides of each9/27/20213
Purchase: consumer decides to purchase, including where and how to purchaseReaction (also called “Post-purchase Behavior”): consumer has consumed the “product,” be it a physical product or service, and is pleased or displeased9/27/20214
The Buyer Behavior Process helps marketers understand what a customer goes through during a purchase.
ConsumptionUsing a good or service to fill a need.9/27/20216
Need Recognition
NeedA gap between a consumer’s current state and his/her desired state9/27/20218
Internal Cues • Comes from within a person• Can be hunger or thirst• Comes from the environment• Can be an advertisementExternal Cues
Marketing can serve as an external cue of a need, either by pointing out a new desired state for a consumer or by showing how the consumer’s current state is insufficientMarketing can also point out where current behavior is insufficientHow to Market in Need Recognition9/27/202110
Marketing can shape a consumer’s perception of his or her needs.
Information SearchIn the information search stage, the consumer looks for information on what might fulfill his or her need.
Top of Mind AwarenessThe brands that a consumer first recalls from memory9/27/202113
A consideration set is what is left after all obviously unsuitable choices are ruled out
Where do consumers look for information?• Internal Search: past experiences or memory• External search: Looking for information from outside sources

What We Can Do For You

Academic Essays

Get essays written on whichever topic or subject you require tailored by our essay writing experts. You will be furnished inventive and ingenious essays fashioned step by step on your directives.

Research Paper Writing

We proffer 100% original and plagiarism free research papers. We acquire highly qualified writers who are expert researchers as well. Every paper is well researched and formatted just like you yearn.

Help With Homework

No need to fret about your homework anymore. As we bring to you the most trustworthy and affordable professional homework help service ever. Procure essays written with perfection and professionalism.

Assignment Writing

Are you struggling with assignment writing? We are here to take away your entire academic burden. Be it high school, college or universities all academic level help is imparted with the assurance of premium quality.

Why TheScholarEssay?


    • Premium quality 100% original academic document
    • Free unlimited revisions to further polish and refine your academic document
    • Proper format and citation used.



    • Academic document 100% free of plagiarism
    • Every document is a custom product written from scratch, constructed entirely on the client’s instructions
    • Highly certified professional writers having good command over English language are hired.


    • Most affordable prices for the best custom written academic papers
    • Our client support service is at your service round the clock!
    • Safe and secure payment gateways used
    • Privacy and confidentiality of client’s safe guarded and will certainly not be revealed to a third party.
Back To Top