Purpose The purpose of this assignment is to recap your journey through the cour
The purpose of this assignment is to recap your journey through the course and demonstrate your increased knowledge and ability to apply strategic and organizational planning concepts, strategies, and assessment tools in a written comprehensive summative research paper. Background
We have explored a number of different scenarios the written papers and discussion boards over the past 6 weeks. Today’s scenario is an accumulation of your past efforts and an opportunity to demonstrates your grasp of the materials covered in this course. Your research will begin with selecting a Fortune 500 Corporation that you have not previously used in a written assignment or the discussion board that has had a change in leadership within the last 24 months.
Your goal is to explore the most recent CEO succession and evaluate its impact on the organization and its strategy.
HERE IS WHERE MANY GET TRIPPED UP ON THIS ASSIGNMENT: The CEO change is not the focal point of the study but an event or milestone that warrants some detail to explore why a change was made to the new CEO. We are talking about paragraphs here and not pages and pages of details. The focual point of the study is to use this milestone to reflect on the past and now future strategy of the corporation. The new CEO’s vision may be helpful to this discussion and the basis for exploring the many element of strategy we discussed throughout the term! Consider this high-stakes research paper a journey and the application of the concepts we have explored!
Your research should also explore any major strategic changes, internally or externally, that have occurred in the organization since the change. The latter should take into consideration any new organizational structures, acquisitions, divestitures, closed down product lines, entrance into new markets, etc. Finally, your research should also explore external and internal environment, business and corporate level strategy, business dynamics, and factors impacting the firm and its marketplace, technology, culture, structure, and political realities.
I would strongly encourage you to include a SWOT analysis as well.
Please ensure you incorporate as many of the relevant topics covered throughout the course when evaluating the organization and its strategy.
Here’s a tip. The topics covered in each of the 12 preceding modules may very well suggest key sections to your research paper.
Research Paper Requirements
The research paper should include a minimum of 8-12 external and peer-reviewed resources.
The research paper should range between 3000 – 4200 words — the word count excludes the title and reference pages and citations.
For the company’s, I have already used Nike,PepsiCo, L’Oréal and Estée Lauder, Johnson and Johnson and Disney so I cannot used those.