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MARKETING PLAN: the general outline of the marketing plan will be provided. Stu

MARKETING
PLAN:
the general
outline of the marketing plan will be provided. Students select an existing company
in Canada and their product(s) or service(s) and then select a foreign market
to enter. Students then develop their mission statement and objectives, conduct
the situation analysis (including company, competitor, and customer analysis),
develop the segmentation, targeting, and positioning strategies, and the
marketing mix (i.e., the 4Ps) strategy as well. The marketing plan report will
be turned in as a written document. Use Times New Roman of size 12 point, 2
lines spacing, left-justified, 1-inch margins on all sides. APA citation format
is recommended.
Canada Company: Shoppers
Foreign market: China
This is teamwork to complete the marketing plan, so I was assigned to part ONE, part four, and part five (please see attachment 1). Please answer every question for each
part in the attachment. Write two pages for Part one, ten pages for Part four,
and seven pages for Part five. The fifth part is the last part, so include the
conclusion.
As competitors of
Shoppers in The Chinese market, I choose LAWSON, 7-11, and Wumart (a large
supermarket in China).
Need to analyze
the macro and microenvironment, and do a comprehensive analysis of the microenvironment, including politics, economy, society, technology, and external
environment. Analyze China’s market system, laws, and regulations on foreign
enterprises entering China. The prospect of development in The Chinese market
and the problems faced and countermeasures. Competitors and replacements also
need to be considered.
You can refer to
the format and content of the sample given by the professor, which is the
marketing plan completed by other groups.
The attached PPT
is a simple framework preliminarily completed by our team.

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