1. Reflect on whether the 2016 decline in market share price is a one-off or mor
1. Reflect on whether the 2016 decline in market share price is a one-off or more serious issue, and consider whether it is possible to identify any future threats or challenges that should be addressed?
2. Apple Inc. (Apple) is well positioned, well-resourced, and a financial giant but it also needs to build on strengths and opportunities. Which strategic direction would you recommend and why?
3. If incremental and radical innovations are both important, what percentage of resources should be allocated to developing each of these avenues, and how can you successfully manage and adjust strategies and plans for a future that is as yet unknown?
4. Are there any general lessons that can be learned from this case study on resistance and organizational change?