You work as a designer for a media consulting firm that completes projects acros
You work as a designer for a media consulting firm that completes projects across all industries. Your supervisor has offered you the opportunity to select one of three new up-and-coming clients who don’t have their collateral established yet, and she wants you to create a digital campaign that meets their needs. You have already selected your client and identified your audience and project goals, and you are now beginning to work on creating key artifacts for the digital campaign. Below is the client information from Milestone One to help remind you of your selected client’s needs. Arlington Regional, a local nonprofit hospital, recently received a generous donation to build a new neonatal intensive care unit (NICU). The board of directors would like to create a unique campaign for the hospital to promote the new NICU regionally and to prepare for the grand opening a year from now. Arlington Regional had not seen much growth in many years, but it’s now becoming a fast-growing community with many young families moving into the area. The hospital staff hope the addition of a new NICU will encourage more young families to use the hospital. Arlington Regional is willing to pay top dollar for a campaign that uses diverse communication channels. Prompt In Milestone One, you selected your client. Before you begin this milestone and create your digital designs, make sure to review your client’s information alongside any milestone feedback you received. Visual Designs Once you have reviewed the above materials, you can begin to create a portfolio of digital designs for your selected client that showcases your visual design skill set. For this milestone, you must create the following designs: A revised or new logo for the organization you selected in Milestone One You may use the drafted logo provided in the “Supporting Materials” section of this assignment to modify the original logo to suit the project goals and branding, or you may create a new brand-aligned logo. One of the following designs to advertise the organization’s event: Web or email banner Flyer Billboard Infographic Brochure Mailer/postcard Other (with instructor approval) Specifically, you must address the following rubric criteria: Logo Design Techniques: Modify or create a logo for your selected organization that clearly demonstrates principles and elements of design, design techniques, and effective use of color. Additional Design Techniques: Modify or create a unique visual design for the selected organization’s event that clearly demonstrates principles and elements of design, design techniques, and effective use of color. Logo Alignment: Modify or create a logo for the organization that clearly aligns to the organization and target audiences. Additional Design Alignment: Modify or create an additional design for the event that clearly aligns to the organization, event, and target audiences. Rationale Tools and Technology: Justify why you selected the tools and technology you used. Delivery: Explain how the communication will be delivered to the target audience and why the selected channel is the appropriate delivery method for each visual. Design: Explain the design elements and principles, visual and communication theories, and design techniques you used to create each visual, and explain the impact these will have on the target audience. Message: Describe the message conveyed in each visual, including how the elements of design support the intended message. Guidelines for Submission To complete this assignment, you must submit the following: Designs If you’re using an Adobe Creative Suite program (AI, PSD, etc.), submit both a PDF and a native file of each design with the date of submission so that your instructor can view it to provide feedback.