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Read: China’s brick-and-mortar bookstores are making a comeback.docx Critical An

Read: China’s brick-and-mortar bookstores are making a comeback.docx
Critical Analysis Exercises: Critical analysis reports must be a maximum of three pages in length; only the first three pages will be read and evaluated by the instructor. You will identify the problem or opportunity and discuss a viable solution based on your analysis of the case. The general structure of all critical analyses:
1. Describe the business situation, including the 2 macro-environmental and 2 micro-environmental conditions facing the organization.
2. Develop the problem statement: the opportunity or threat facing the organization. Back up with details.
3. What alternative strategies/solutions would you consider to deal with the opportunity or threat to the organization? Present each alternative in sufficient detail to give the reader an idea of why it may be beneficial.
4. Recommend one (or two) of the alternative(s) you have identified. Inform the reader of your reasons for these recommendations.
5. Describe tracking metrics (CANNOT USE SALES REVENUE) to determine whether your recommended strategies (and programs) are effective. Be sure to include both intermediate and conclusive metrics to guide management’s redirection of ineffective strategies.
6. Summarize what you have learned from your critical analysis (in your own words.)
You are encouraged to do external research on the industry or the company as a context for your analysis. APA format in-text source citations and a comprehensive bibliography are required for each critical analysis report. Your report must include the focal reading plus at least 3 references in addition to the company’s website or Wikipedia.
NOTE: All submitted reports must be double-spaced using standard font (11 or 12 pt.) and page format, and with an appropriate report title, section headings, and page numbers. A rubric included in this syllabus provides the criteria for evaluating and grading all written reports.

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