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BUS 426 Strategic Management Project Guidelines This project requires the evalu

BUS 426 Strategic Management
Project Guidelines This project requires the evaluation of a publicly traded company. The completed evaluation will be
submitted for grading in Week 7. Prior to the project submission, milestone assignments need to be
completed throughout the course. These milestone assignments are graded and provide important
feedback so that the project can be developed and improved prior to submission. Each milestone
assignment is listed in the weekly assignment folders.
The project should be written in APA format and include a minimum of 12 pages and a maximum of 15 pages.
The evaluation will include the following: Section 0: Cover Page Section 1: A Review of the Mission, Vision and Core Values of the Company Section 2: Company Background and History
ection 3: Executive Summary Section 4: Competitive Analysis – Porter’s Model Section 5: Key Success Factors Section 6: SWOT Analysis Section 7: Driving Forces Analysis Section 8: Financial Analysis Section 9: Summary and Conclusions Section 10: References
What am I looking for in final report: Quality not Quantity. Pretend I am the CEO of a company reviewing this report, I make decisions based on factual statistically data. Numbers and facts must tell the story. You have all the content and now must decide how to tell the most compelling story of your research to the CEO of the company that might want to buy the company.

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