Audience is your primary consideration in many types of nontechnical writing. Ch
Audience is your primary consideration in many types of nontechnical writing. Choose a website for an economy car, such as a Kia, and one for a luxury car, such as a Mercedes.
In a memo to your instructor, contrast the audiences for the two ads according to the following measures: 1) age, 2) gender, and 3) economic means.
In contrasting the two audiences, consider the explicit information in the ads—the writing—as well as the implicit information—hidden persuaders such as background scenery, color, lighting, angles, and the situation portrayed by any people photographed. Keep in mind that your purpose is to contrast the two audiences, not merely to describe the content of the ad or its design. You must also include the web address for each site (see my example below for where you should put the web addresses).
Note: Do NOT use Kia or Mercedes as your choices; find different choices for your economy and luxury car sites. You should also make sure one is an economy car and the other is truly a luxury vehicle.
Use the memo format as it appears below.
To: Prof. Slaughter
From: Firstname Lastname
Re: Contrasting Automobile Websites
Be sure to include a statement of purpose as the first paragraph of the memo. Take each measure ( age, gender, and economic mean s), and make it a heading for your comparison between the two cars. In the example below, “Age” is on a separate line, and in bold, as a heading for the discussion of the apparent ages for whom these two car appear to be intended.
You will have seven short paragraphs: one for the statement of purpose, and two for each measure (one per website, per measure).