Suppose you are the marketing manager for a local company interested in expandin
Suppose you are the marketing manager for a local company interested in expanding its product line. For example, you work for a chain of restaurants which currently offers mid-priced lunches and dinners. Your CEO thinks it would be a good idea to offer breakfast in some markets. Design a 10-question survey to assess the interest of 40 people in your network. (You can use the free tool on Survey Monkey https://www.surveymonkey.com/user/sign-up/?ut_ctatext=Sign%20up%20free&ut_source=sem_lp&ut_source2=sem&ut_source3=hero Create a Free Account.) Try to get as broad a demographic representation as possible. Graphic representations of your results will be necessary; do not just talk about it-show the audience the outcomes as you as presenting. Assess your results and share with another preassigned student who will serve as the CEO (and you will serve as their CEO) to assess their findings and recommendations. You may use this example or develop one of your own. The key is developing meaningful questions, mostly closed-ended, to get usable information.