Your case will be marked on three aspects as per the rubric below, pay particula
Your case will be marked on three aspects as per the rubric
below, pay particular attention to the value of each aspect:
1. AWARNESS (2 marks): Explain the main issue(s) addressed in your
case. 2. ANALYZE (4 marks): In this section you must apply class materials,
frameworks and constructs to identify, analyze, and understand the issues the
organization is facing. You may find common business frameworks helpful such as
a SWOT analysis(SWOT (strengths, weaknesses, opportunities, and threats), 4Ps, PESTLE, etc.
ACTION (4 marks): Key questions: What is your
recommendation? What actions should be taken? How should they be taken? In
this section you provide a detailed, holistic, and practical
recommendation for the organization. Be sure to link your recommendation to your findings in Part 1
& 2 (i.e. your choices should be based firmly on what you analyzed
above, they should not ‘come out of the blue’). Make your recommendation
very clear, then suggest specific actions and timelines. Be detailed.
ONLY NEED TO USE THE CASE STUDY AS THE REFERENCE , THANK YOU!