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Using ‘Barney, J. B. (1995). Looking inside for competitive advantage. Academy

Using
‘Barney, J. B. (1995). Looking inside for competitive advantage. Academy of Management Executive, 9(4): 49-61′ as well as other resources
;
1a. introduction to provide brief roadmap for the essay /paper 1. Identify and discuss SOUTHWEST AIRLINES’ tangible and intangible resources – (three of each)
2. Discuss which of these resources they possess that might be considered heterogeneous and/or immobile.
3. From your list of tangible and intangible resources, choose just 2 Tangible resources
and 1 Intangible resource and analyze them using the VRIO framework,
providing justification for why you think the resource applies to any of V-R-I-O (in other words, if you think the resource fits V and R, justify why)
4.Next,
conduct a SWOT analysis on SOUTHWEST AIRLINES. First, describe the purpose of a SWOT analysis. Then, generate 4-5 factors per category (of S, W, O, and T). – In the body of your paper, provide detailed justification for each of the factors you chose in each category (write in complete sentences/paragraph structure, avoid “bullet statements”). There should be some discussion of the firm’s financials; perhaps cover an element from one of their financial statements.
5. recommendations and conclusion. -what are your recommendations for the firm following your analysis

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