Subject: Marketing Fundamentals You have most likely grown up with social media,
Subject: Marketing Fundamentals
You have most likely grown up with social media, and probably had a phone in your hand while connected to it. Digital marketing is a serious business, with an estimated market value of $290 – $310 billion in 2019 (https://www.grandviewresearch.com/) For this assignment:
• Compare marketing in its digital form with the various types of marketing your parents saw. Answer the following questions:
1 What forms of marketing have declined, and what types have increased their market share?
2 Where do you see marketing going in the future?
• Identify a brand that has changed their marketing integrated marketing mix over the years.
• You may not write about a product or service you have written about before.
• Your response should be one full page in length.
Submit your responses to the questions and the brand you identified in a Word document to this assignment