Part A: Evaluate five different advertisements using Maslow’s Hierarchy of Needs
Part A: Evaluate five different advertisements using Maslow’s Hierarchy of Needs theory. Provide detailed explanations of the chosen advertisements that each illustrate either physiological, safety, social, esteem, or self-actualization needs. Each level in the hierarchy of needs should have a separate advertisement that exemplifies the need. You can include an image or video link to the advertisement. How does each advertisement illustrate a consumer’s position within the Hierarchy of Needs?
Part B: Compare the terms affect, mood, and emotion. How might marketers use each of these types of consumer responses (affect, mood, and emotion) in effectively reaching their target market?