Instructions: Read the following case study (linked below): Case Study: Snack Br
Instructions: Read the following case study (linked below):
Case Study: Snack Brand Doubles Facebook “Likes” Through Social Coupon.
Then in an essay format, answer these questions:
What was the ultimate goal in boosting social media traffic for pretzel chips?
Why was the discount not initially publicized?
What were the results of the strategy?
Why does the company believe that customers will stay for the brand community?
Your answers should be around 2-3 pages in length excluding the title and reference pages and must follow APA format. Please reference the case study and at least one other scholarly resource.