1. Explain the innovation-decision process. Use appropriate vocabulary and infor
1. Explain the innovation-decision process. Use appropriate vocabulary and information from the book to give a throughout explanation.
2. Do you consider yourself an early or late knower of an innovation? Which generalizations on page 174 do not characterize you and why?
3. Explain the reasons for discontinuance of an innovation and share a real life example.
4. What are the roles of communication channels on the stages of the innovation-decision process?
5. Explain ways you can use the knowledge of this chapter to increase the rate of adoption of an innovation.
6. What did you like to learn most in this chapter?